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Chief Marketer Staff

  • PROMO Xtra

    8/10 Quiznos’ Senior VP-marketing Scott Lippitt, is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter

  • Agencies

    Eckler’s Tunes Up Search

    A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler’s boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough

  • Agencies

    The Water’s Fine

    A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating

  • Tiempo de Partido!

    In one part of the Southwest this summer, Dr Pepper is sponsoring a tour by a grammy-award winning Latino band, wildly popular with what it terms the

  • Listline e-Newsletter 09/01/06

    ICS has assumed management of the Car.com and CarSmart.com lists, each
    offering 15 million postal and 3 million e-mail addresses. This data
    comes from the Autobytel Network of Web sites that identify individuals
    who sought information about cars.

  • Valassis Sues to Stop Advo Merger

    Valassis Communications Inc.’s acquisition of Advo Inc. (directmag.com/news/ftc_valassis_advo/index.html) hit a major snag when marketing firm Valassis sued to terminate the $1.3 billion deal. Advo provides shared mail services.

  • Email

    Starbucks Employee E-mail Incentive Backfires

    Starbucks had to abruptly rescind an e-mail promotion earlier this week for a free iced coffee for employees, their friends and family because too many people were trying to redeem the coupon.

  • Agencies

    FTC Cancels Postal Exam Scam

    A Tennessee company will pay the Federal Trade Commission $105,000 and will cease marketing material it claimed would help consumers pass an exam necessary to earn a job with the U.S. Postal Service.

  • Google Out Front as Driver of Shopping Traffic

    Shopping and classified-listing Web sites got 14.9% of their traffic from Google during one week in August, according to metrics just published by online measurement firm Hitwise. Yahoo! Search and MSN Search came a fairly distant second and third, driving 4.7% and 2.3% of all visits to sites in those categories for the same week.

  • DM Strong for Tiffany in Second Quarter

    Direct marketing sales growth outstripped total revenue gains for Tiffany & Co. in the second quarter.