Chief Marketer Staff
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Agencies
A Better Opt-Out
MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free
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The Tech Trek
When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.
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Sampling Smarts
General Mills wants Hispanic moms to know What a rich and wonderful life it is. It sounds sexier and more colorful in Spanish: Rica Vida, the tagline
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Agencies
On the Phone or Away From Your Desk? Don’t Tell Us About It
A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting
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Agencies
Faith and Metrics
If there’s one thing direct marketers know, it’s that you can’t take anything on faith. But they tend to forget that when marketing to the religious.
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Agencies
Still Standing
LIKE THE TIDE, INSERTS’ popularity ebbs and flows. But insert marketers are optimistic their business will keep growing, even in the face of challenges
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Agencies
The Right Combination
FRUSTRATED ABOUT HOW TO ATTRIBUTE CREDIT FOR SALES AND brand-building success? You’re not alone. It’s a hot topic given the amount of money spent on digital
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Agencies
We’re No. 1
IT’S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword
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Agencies
Too Cool
At first I wasn’t sure if this York air conditioner ad was weak enough to cry out for a makeover. After all, it does identify the product and mention a couple of sales points in the headline. It has nice pictures of the product, of happy people, and swatches showing the choice of colors.
But the more I studied and worked with it, the more I found lacking.