Chief Marketer Staff, Author at Chief Marketer

Tiempo de Partido!

In one part of the Southwest this summer, Dr Pepper is sponsoring a tour by a grammy-award winning Latino band, wildly popular with what it terms the

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Be Blogged or Be Gone

Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly

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A Better Opt-Out

MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free

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On the Phone or Away From Your Desk? Don’t Tell Us About It

A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting

The Tech Trek

When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

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What’s Your Click-Fraud Color?

HERE’S A PERSONALITY TEST for search engine marketers: When it comes to fraud in pay-per-click advertising, which of the following statements do you most

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We’re No. 1

IT’S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword

One Hot Dog

You’re driving down the interstate when suddenly you’re passing a 27-foot long truckshaped like a giant hot dog. Do you: A: Floor it, putting maximum

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The Saturn Story

A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the

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Where’s the Beef?

SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house