Chief Marketer Staff, Author at Chief Marketer

What Went Wrong?

Deborah Gallagher isn’t convinced that e-mail works for prospecting. But she’s willing to give it another chance. The MIT Sloan Management Review’s director

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A Better Opt-Out

MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free

Time to make technology investments pay off

Call it Labor Day Gloom. As the last days of summer wind down, consumer confidence, as reported by the University of Michigan, has reached lows not seen

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On the Phone or Away From Your Desk? Don’t Tell Us About It

A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting

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Web DMers Dreaming of a Green Christmas

CHRISTMAS MAY SEEM FAR off, but online direct marketers already are anticipating the season. They hope to pull in 20% of their 2006 revenue during the

Sampling Smarts

General Mills wants Hispanic moms to know What a rich and wonderful life it is. It sounds sexier and more colorful in Spanish: Rica Vida, the tagline

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What’s Your Click-Fraud Color?

HERE’S A PERSONALITY TEST for search engine marketers: When it comes to fraud in pay-per-click advertising, which of the following statements do you most

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Ads and the Blogosphere

THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global

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We’re No. 1

IT’S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword

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There’s Beauty in Remnant Space

DermaPlus, an online marketer of genetically engineered skin-rejuvenation cream, has built up a customer base of about 6,000 primarily through direct