Chief Marketer Staff, Author at Chief Marketer

Online Marketing Tips for B2B

Twelve tips for marketers embarking on digital programs in the year ahead, from blogging to social strategies.

The Non-Creepy Future of Personalized Marketing

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

Agencies

4 Mobile & Tablet Best Practices for Customer Engagement and Sales

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

Digital

Driving Engagement with Video Cloud Solutions

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

Keys to Creating Killer Content

Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they’re creating and promoting the right content.

2014 Online Marketing Trends

Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.

Acquisition

Educating Audiences for Lead Generation

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

Social

Tips For Sharing Research-Based Content

Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.

Marketers Use 100-Plus Software Solutions

Marketing technology guru and Ion Interactive CTO Scott Brinker says that marketers are now regularly using more than 100 software programs, either directly or indirectly related to their jobs.

Agencies

Progressive Insurance Explores the Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.