Chief Marketer Staff, Author at Chief Marketer

Mobile App Users Consume Majority of Digital Media

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.

Coca-Cola Hits Stores with First New Cola in 8 Years

Coca-Cola Life has less sugar and calories and is the company’s newest alternative to sugary drinks.

“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing

“Teenage Mutant Ninja Turtles” becomes a major summer blockbuster with very limited, but targeted, marketing.

Ford’s Marketing Catches Fire with Millennials

Millennials like Ford as its marketing is laser focused on that group … and research proves it.

Data & Analytics

Experian on Improving Email Marketing ROI

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

Agencies

What the FTC L’Oreal Settlement Means for Beauty Advertising

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

Agencies

Three Trends for Gaining a Competitive Edge

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Agencies

Selfie Value: The Loyalty Power of Must-Share Moments

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

Social

Why Social Media Influencers are a Valuable Asset for Your Brand

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

Data & Analytics

Four Tips for Email Marketing Success

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.