Chief Marketer Staff
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Data & Analytics
Marketing to Today’s Teens: The Same but Different
Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.
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The Best Marketing Investment You Can Make
I’m going to let you in on a little secret, one that’s helped me and many of our clients succeed where others have merely tread water. It’s not technology, it’s not advertising, and it’s not partnerships.
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Agencies
Absolutely Pitiful E-Commerce Shopping Cart Abandonment Stats…and Four Ways to Improve Yours
I was completely unprepared to hear the horrible truth. We’ve interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, ‘What’s your cart abandonment rate?”
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The Tech Trek
When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.
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Agencies
Gen Y Phones It In
A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your
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Agencies
LETTERS TO THE EDITOR
INSIGHTFUL REPORTING Larry Riggs’ article about the Kellogg School of Management’s direct marketing program (Revised Curriculum, July) was informative
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One Hot Dog
You’re driving down the interstate when suddenly you’re passing a 27-foot long truckshaped like a giant hot dog. Do you: A: Floor it, putting maximum
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Agencies
The Right Combination
FRUSTRATED ABOUT HOW TO ATTRIBUTE CREDIT FOR SALES AND brand-building success? You’re not alone. It’s a hot topic given the amount of money spent on digital
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Agencies
A Big Mac and $1 Million, Please
Some people view dining at McDonald’s as a way to quickly satisfy hunger. For others, at least for a few weeks out of the year, it’s a moneymaking opportunity.