Chief Marketer Staff
-
Agencies
Pokémon Catches a Ride with Amtrak Promo
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company’s headquarters.
-
People in the News
Hispanic marketing and promotions agency AIM, San Diego, named David Flynn senior marketing and media strategist and Jana Goodell account executive.
-
News Briefs
HAMPTON HOTELS: has been named the…MOTOROLA, INC.: is extending its contract with the…
-
Agencies
Five Keys to an Effective Marketing Dashboard: Part Three
In the pressure of today’s business environment to produce quantifiable results, the challenge of measuring marketing effectiveness has been, well, perverted.
-
Agencies
How to Prove the Value of Your Database
If you’ve been in direct marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable results measurement. However, you should consider creating an enterprise-wide control group–to help you determine the value of your database marketing program.
-
Agencies
Tip From Tooker: Set up ROI Measures in Advance
If there is a single inviolate rule in database marketing, this is it. It’s just amazing how often otherwise very smart marketers discover that they’ve put a campaign, a new product launch, sometimes even an entire database marketing program together without first determining with specificity how they’re going to measure it on the backend to figure out how much money they made or lose in the effort.
-
Agencies
Marketers Short on Analysis and Measurement Skills, Study Shows
Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.
-
Dunkin’ Donuts Salutes Michigan Teachers with Free Coffee
Dunkin’ Donuts is honoring teachers in Michigan for their dedication and service next week with an extra perk—free coffee.
-
Agencies
Bazaarvoice Gets the Word Out
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”