Chief Marketer Staff, Author at Chief Marketer

Canon Frames NFL’s Archie Manning for Photo Contest

Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year’s Super Bowl as a grand prize.

Agencies

Home Depot Touts In-store Expo, MasterCard Sweeps

The Home Depot is putting on a show this month with a cast of diverse brands.

Agencies

Human Fruit Stages ‘Protest’ for Naked Juice

Life-sized apples, giant kiwis and over-blown grapes will be on the streets “protesting” in Chicago this month and handing out samples of Naked Juice.

Starbucks Takes on Competition with Yogurt Parfait

Starbucks is brewing up some competition in the breakfast department, adding a healthy alternative to its traditional bakery item-filled menu—Fruit and Yogurt parfaits.

Out-of-Home Media To Hit $9.06B By 2010: Study

Marketers looking for ways offline to reach audiences are turning to out-of-home media and the tactic is on pace to gain even more ground, with spending projected to reach $9.06 billion by 2010, according to a recent forecast.

Data & Analytics

E-commerce: Meet the New Boss

With apologies to the Who, your new boss ain’t the same as the old boss–at least in the digital world. Who is the new boss? She’s between 25 and 54 years old.

Unleash the Power of Events, Gift Bags, and Celebrities

All too often, we in public relations box ourselves into thinking that we are limited to press releases, editorial calendars, bylined articles, and direct pitches. But if you step outside of that box for just a quick moment, you will see that there is so much more to be had.

Agencies