Chief Marketer Staff
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Email
Poland Raises Ante Against Spam
Poland has added an anti-spam provision in a draft amendment to its telecommunications law, according to TMCnet.
The new regulation would make spamming—which the report did not define—a crime punishable by a fine of up to $32,000.
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Listline e-Newsletter 09/12/06
CMP Business Media has selected MeritDirect as manager for MSDN
Magazine’s list of 82,745 active subscribers, including 76,420 qualified
subscribers. This title reaches developers of Microsoft Internet and
intranet technologies. -
Magazine Telemarketer Hit with $5.4 Million Fine
Richard L. Prochnow, owner of Direct Sales International, has been ordered to pay a $5.4 million civil penalty, in connection with selling magazine subscriptions by telephone, by a judge at the U.S. District Court for the Northern District of Georgia, Atlanta Division.
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Digital
MIVA Debuts Inline Contextual Ads
MIVA is expected to announce today the global launch of a new contextual ad product that will embed links to pay-per-click ad within the text of a Web page.
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Lawsuit Accuses ADVO of Making False Financial Statements
A class action lawsuit has been filed at the U.S. District Court for District of Connecticut on behalf of purchasers of common stock from ADVO Inc., between July 26 and Aug. 30.
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Jack Oldstein Founder of Dependable Lists Dies
Jack Oldstein, 81, a pioneer in the list business, died on Sunday in Broward, FL. Oldstein founded Dependable Lists Inc. in the 1950s, which through acquisitions and name changes is today known as Specialists Marketing Services Inc.
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Omincom and OMD Announce Joint Venture for Agencies
Omnicom Group has formed a joint venture with OMD to launch Star Marketing to offer services from agencies affiliated with both groups.
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People in the News
Gene Devine has been appointed senior vice president of Intellidyn Corp. Devine will be responsible for the agency’s direct marketing and lead generation services.
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Agencies
ABC Hits New York Streets with Dancing ‘Stars’
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.