Chief Marketer Staff
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Arby’s, Outback Steakhouse Names New CMOs
Arby’s restaurant group has named Cheryl Barre as the new CMO for Arby’s and president of Arby’s Franchise Association. She will replace Debbie Pike, who announced plans to retire this year.
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Listline e-Newsletter 09/13/06
CMP Business Media tapped MeritDirect to manage TechNet magazine’s file.
A total of 68,036 subscribers’ names and 4,879 e-mail addresses are
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Kraft Names First CMO; Sneed Resigns
Kraft Foods revamped its marketing staff yesterday, naming Jeri Finard as its first-ever CMO and merging its global marketing unit with global category development.
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Agencies
Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year’s Super Bowl thanks to a new Chevrolet promotion.
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Agencies
Denny’s Drives Sales with 49 Million Scratch-Off Cards
Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
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Circuit City Names Weedfald CMO
Circuit City Stores has promoted Samsung veteran Peter Weedfald to senior VP-CMO of the consumer electronics retailer.
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News Brief
AMSOUTH BANK: is offering its customers the chance to have their
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Test for Imran
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
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Email
Stupid Country Watch: New Zealand to Allow Nonprofit Spam
Proving that Utah and Michigan don’t have a monopoly on wacky lawmakers, New Zealand’s commerce select committee has recommended changing the country’s anti-spam bill so its citizens can send unsolicited e-mail and need not stop even if asked by the recipient to do so, as long as the messages are non-commercial, according to a story on Stuff.co.nz.