Chief Marketer Staff
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Listline e-Newsletter 09/13/06
CMP Business Media tapped MeritDirect to manage TechNet magazine’s file.
A total of 68,036 subscribers’ names and 4,879 e-mail addresses are
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Kraft Names First CMO; Sneed Resigns
Kraft Foods revamped its marketing staff yesterday, naming Jeri Finard as its first-ever CMO and merging its global marketing unit with global category development.
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Agencies
Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year’s Super Bowl thanks to a new Chevrolet promotion.
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Agencies
Denny’s Drives Sales with 49 Million Scratch-Off Cards
Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
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Circuit City Names Weedfald CMO
Circuit City Stores has promoted Samsung veteran Peter Weedfald to senior VP-CMO of the consumer electronics retailer.
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News Brief
AMSOUTH BANK: is offering its customers the chance to have their
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Test for Imran
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
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Email
Stupid Country Watch: New Zealand to Allow Nonprofit Spam
Proving that Utah and Michigan don’t have a monopoly on wacky lawmakers, New Zealand’s commerce select committee has recommended changing the country’s anti-spam bill so its citizens can send unsolicited e-mail and need not stop even if asked by the recipient to do so, as long as the messages are non-commercial, according to a story on Stuff.co.nz.
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Email
Poland Raises Ante Against Spam
Poland has added an anti-spam provision in a draft amendment to its telecommunications law, according to TMCnet.
The new regulation would make spamming—which the report did not define—a crime punishable by a fine of up to $32,000.