Chief Marketer Staff

• Email

  Accord Holdings Buys Netizen

  Accord Holdings Ltd has acquired online marketing systems developer Netizen.

• Agencies

  Hendricks Returns to First Data as President

  First Data Corp. has named Susan Hendricks president of First Data Resources.

• Digital

  New Product and Services

  PepperjamBLOG.com: A blog dedicated to search engine marketing, online media, and affiliate marketing.

• Agencies

  DM Spending to Reach $194 Million in 2010: Forecast

  Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

• Email

  Michigan Casts Wide Do-Not-E-Mail Net

  If the first charges brought under Michigan’s so-called child-protection do-not-e-mail law are any indication, the state is casting a far wider net than Utah.

• Email

  People Will Turn on Images in E-mail: Epsilon

  While most consumers have encountered default image suppression in their e-mail boxes, most also know how to turn them on and will do so in e-mail from senders they know and trust, according to a survey released yesterday by e-mail service provider Epsilon Interactive.

• Digital

  McGruff the Crime Dog Enlisted to Fight Cyber Crime

  The National Crime Prevention Council, the Chief Marketing Officer (CMO) Council and the Forum to Advance the Mobile Experience (FAME), a special interest group of the CMO Council, have launched a campaign to focus public awareness on cyber crime.

• Hasbro’s ‘New’ Monopoly Game Under Attack

  A consumer watchdog group is up in arms over Hasbro’s plans to release an updated version of its iconic Monopoly game that adds McDonald’s French Fries and Starbucks coffee to the mix.

• Agencies

  News Briefs

  DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield…IPSH!: the global mobile marketing agency, has expanded into…

• Arby’s, Outback Steakhouse Names New CMOs

  Arby’s restaurant group has named Cheryl Barre as the new CMO for Arby’s and president of Arby’s Franchise Association. She will replace Debbie Pike, who announced plans to retire this year.