Chief Marketer Staff
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Using all-HTML E-mail? Your Q4 Will Be a Nightmare: Exec
Retailers who are still using all HTML e-mail
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Email
Blacklisted Marketer: I’m Not Done with Spamhaus
David Linhardt, the marketer who won an $11.7 million judgment against The Spamhaus Project, says he
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Email
Watching Other People Fight Can Be So Much Fun
The battle between anti-spam vigilantes and online e-mail hucksters is generally pretty entertaining
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Email
The Next Nigerian E-mail You Get May Be For Real
The Nigerian government recently made its single biggest seizure of illegally acquired assets from a dead elected official and pastor, the BBC reported.
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Email
Stupid Activist Watch: Eghads! Monopoly Embraces Capitalism!
The humorless nags, er, well-meaning and enlightened activists at Commercial Alert have worked themselves into a lather over Hasbro giving its venerable Monopoly game a commercial makeover.
Five tokens in the updated version introduced last week are branded products
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Listline e-Newsletter 09/19/06
ECrush.com Inc. is offering Surveys4Teens, a file of teenagers derived
from its marketing research Web site Surveys4Teen.com. It lists some
252,000 e-mail addresses of 13- to 17-year-olds who registered online to
participate in e-mail surveys. -
Agencies
ABC Cooks Up ‘Desperate’ Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.
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Agencies
Bank of America Cashes in on NASCAR Sponsorship
Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines!
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Agencies
Del-Monte Takes Pup-Peroni on Tour
Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks.
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Agencies
Live from RoadShow Hollywood: Ringtones Dip, Mobile Music Soars
Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood’s Music Day.