Chief Marketer Staff

• Agencies

  Toys ‘R’ Us Plays Deal or No Deal In-Store

  Toys ‘R’ Us is bringing NBC’s hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize.

• Agencies

  Live from RoadShow Hollywood: Charlie Brown Tree Promotion Lives On

  Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip.

• Agencies

  Kellogg Touts Black Colleges

  Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal.

• Agencies

  Crest Sweeps Dangles Trip to Wisteria Lane

  Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.

• Golf Galaxy Sales Increase 37.4% in Quarter

  Golf Galaxy Inc. posted net income of $7 million for the second quarter, an increase over net income of $5.4 million for the prior year.

• Agencies

  FTC Still Hasn’t Paid Data Breach Victims: Reports

  Nearly eight months after the Federal Trade Commission reached a settlement with ChoicePoint Inc. over a data breach, the government has not paid any money to victims from a $5 million fund that was to be set up to do so.

• Agencies

  R.R. Donnelley Acquires Canadian Printer

  R. R. Donnelley & Sons Co. will acquire Canadian Bank Note Co.’s financial printing assets and operations for an undisclosed sum.

• Email

  Lyris Introduces E-mail Campaign Mapping Function

  Lyris Technologies, the e-mail software provider unit of J.L. Halsey, has unveiled the latest version of ListManager, which includes a function that allows marketers to track e-mail campaign activity geographically.

• Digital

  Kellysearch.com Taps Slack Barshinger to Develop DR Programs

  Kellysearch.com, a business-to-business search engine, has tapped Slack Barshinger to develop direct response and relationship marketing programs.

• IAC Advertising Solutions Names Stalzer President

  AC Advertising Solutions has named Richard Stalzer president.