Chief Marketer Staff

• Road Runner Taps Experian

  Road Runner Sports, a sports shoe marketer, has chosen Experian Marketing Services to develop and implement a database marketing program.

• What Happens When Going Global Goes Bust?

  Not every international expansion comes off as planned. Sometimes companies fail to make the local connection, so they turn tail for home.

• Internal Branding: Six Keys to Success

  A common concern among clients is how to take the work they have done with their brand and use it to rally and engage internal audiences.

• Digital

  Bad News: SEO-Firm Growth Screeches to a Near Halt

  Every year for the past five years, MarketingSherpa has conducted a research study into the state of the search engine optimization (SEO) industry

• Agencies

  ABC Piques New Yorkers for Six Degrees

  ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees.

• Agencies

  NBC, Toyota Pair to Draw Teens to Friday Night Lights

  NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.

• DraftFCB Sets New Management

  DraftFCB has set new management and restructured account services following the June merger of Draft and ad agency Foote, Cone & Belding.

• News Brief

  MASTERCARD EUROPE: has appointed Pedro Rangel as

• Kimberly-Clark Creates CMO Post; Cuts 350 Jobs

  Kimberly-Clark Corp. has named Anthony Palmer to the newly created position of chief marketing officer, aligning marketing activities from its various businesses under one leader. The position takes effect toward the end of October.

• Listline e-Newsletter 09/21/06

  MetaResponse Group has been chosen to represent a group of lists for
  Whitney Information Network Inc. Among them is the Whitney Information
  Network EduTrades master file with 824,836 names, including 198,765 from
  the last 12 months.