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Chief Marketer Staff

  • Jumpstart Debuts Behavioral Ad “Channel” for Car Shoppers

    Jumpstart Automotive Media announced it will partner with prominent Web sites and ad networks to offer behavioral ads to automotive shoppers across a wide distribution base.

  • Mail-order Drug Seller Charged with Fraud

    The company that sells Enzyte, the male-enhancement drug, and a host of other herbal supplements via mail order has been indicted by federal officials on charges of fraud, conspiracy and money laundering.

  • News Briefs

    COMMERCE BANK: with branches across the East Coast, has ordered…BAILEYS ORIGINAL IRISH CREAM: has selected Millennium Salon in Los Angeles as…

  • Data & Analytics

    Hispanic Online Best Practices: Notification

    As we discussed in our previous article, Hispanic Online Best Practices: Comparability and Maintenance, a Hispanic online program does not have to be all or nothing. We recommend that companies take a strategic approach in developing Hispanic online initiatives. In many cases, this entails a phased approach with key milestones.

  • Digital

    Quantifying Online Search’s Impact on Offline Demand

    Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.

  • Listline e_Newsletter 09/22/06

    Direct Media Inc. recently assumed management of the HMI Health Care
    Practices catalog customer list. It identifies 44,643 last-12-month
    buyers.

  • Email

    19% of Commercial E-mail Blocked: Return Path

    E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.

  • Alliance Data Acquires CPC Associates for $70 Million

    Alliance Data Systems Corp. has acquired CPC Associates Inc., a database marketing services company, for $70 million.

  • Harry and David Losses Widen

    Harry & David Holdings Inc. posted a net loss of $9.7 million for the fourth quarter, compared to a net loss of $4.3 million the prior year.

  • Agencies

    FTC Wins Restraining Order Against ‘Debt Relief’ Operation

    At the request of the Federal Trade Commission, a federal judge in California has issued a temporary restraining order against a nationwide online marketing operation that claimed it could reduce consumers’ debt by up to 60%, which the FTC said led many people into financial ruin and bankruptcy.