Author

Chief Marketer Staff

  • Digital

    Internet Advertising Soars as Web Sites Frustrate Consumers

    Internet advertising revenues are skyrocketing to new record levels. Paid search generates higher conversion rates than nonpaid search advertising. And almost 40% of consumers who encounter Web problems will abandon transactions, according to various study findings released Monday.

  • Five Reward Programs That Keep Drivers Behind the Wheel

    There’s a lot of woe on car lots nowadays: historically high fuel prices continue to undercut sales of the once-wildly-popular sport utility vehicles and trucks; meanwhile, nimble competitors are rolling out hybrids and other fresh designs that are capturing the attention of the few remaining consumers that didn’t buy new wheels with their employee discounts—last year.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Silhouettes Offers “The Look” for Fall Silhouettes, a catalog and Internet retailer of plus-size women’s apparel, has “The Look” for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in …

  • Listline e-Newsletter 09/25/06

    More then 40,000 names, including 31,282 last-12-month apparel buyers
    are named on the Free People file. The list owner launched a Web site in
    2004 followed by a catalog in 2005.

  • GM Plants Flying Car Clips; Gets Hits and Some Backlash

    General Motors is capitalizing on its new “Elevate” campaign by introducing compatible video clips on a new Web site, as well as planting them on social networking sites in the hopes they will spread like wildfire.

  • Agencies

    Brands Monkey Around with Curious George DVD Tie-Ins

    Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment’s upcoming DVD release Curious George.

  • Agencies

    Smirnoff On a Mission for Best Bond Song Remix

    Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment’s new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song.

  • Agencies

    Supervalu, Nickelodeon Celebrate Family Day

    Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner.

  • Mobile

    T-Mobile International CMO to Depart

    The CMO of T-Mobile International, Ulli Gritzuhn, will spend the rest of the year reorganizing the marketing division before departing at year’s end.

  • Email

    Anti-Spammer Sues Richter, OptInRealBig

    A long-time anti-spammer has filed a lawsuit seeking $27.4 million against e-mail marketing firm OptInRealBig, its founder Scott Richter and four of his alleged clients.