Author

Chief Marketer Staff

  • Five Reward Programs That Keep Drivers Behind the Wheel

    There’s a lot of woe on car lots nowadays: historically high fuel prices continue to undercut sales of the once-wildly-popular sport utility vehicles and trucks; meanwhile, nimble competitors are rolling out hybrids and other fresh designs that are capturing the attention of the few remaining consumers that didn’t buy new wheels with their employee discounts—last year.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Silhouettes Offers “The Look” for Fall Silhouettes, a catalog and Internet retailer of plus-size women’s apparel, has “The Look” for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in …

  • Listline e-Newsletter 09/25/06

    More then 40,000 names, including 31,282 last-12-month apparel buyers
    are named on the Free People file. The list owner launched a Web site in
    2004 followed by a catalog in 2005.

  • GM Plants Flying Car Clips; Gets Hits and Some Backlash

    General Motors is capitalizing on its new “Elevate” campaign by introducing compatible video clips on a new Web site, as well as planting them on social networking sites in the hopes they will spread like wildfire.

  • Agencies

    Brands Monkey Around with Curious George DVD Tie-Ins

    Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment’s upcoming DVD release Curious George.

  • Agencies

    Smirnoff On a Mission for Best Bond Song Remix

    Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment’s new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song.

  • Agencies

    Supervalu, Nickelodeon Celebrate Family Day

    Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner.

  • Mobile

    T-Mobile International CMO to Depart

    The CMO of T-Mobile International, Ulli Gritzuhn, will spend the rest of the year reorganizing the marketing division before departing at year’s end.

  • Email

    Anti-Spammer Sues Richter, OptInRealBig

    A long-time anti-spammer has filed a lawsuit seeking $27.4 million against e-mail marketing firm OptInRealBig, its founder Scott Richter and four of his alleged clients.

  • Digital

    Google to Sharpen Product Search for Holiday Sales: Analyst

    Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.