Chief Marketer Staff
-
Agencies
Live from the Sports Sponsorship Symposium: Crocs Reaps AVP Tour Branding Benefits
Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player’s (AVP) Tour, a pro beach volleyball tour.
-
Revlon Ousts Marketing Chiefs; Cuts 250 Jobs
Cosmetic giant Revlon, Inc. is cutting 250 jobs, including eliminating its CMO and director of marketing posts and its dropping its Vital Radiance brand, a cosmetic line designed for older women, after “disappointing” sales, the company said.
-
Agencies
National Geographic Brings Parks to Grand Central Station
National Geographic Magazine is bringing a bit of nature to New York City’s Grand Central Terminal’s Vanderbilt Hall as part of a week-long event promoting the magazine’s October cover story on parks.
-
News Briefs
SPONGEBOB SQUAREPANTS: the carton character known for his bright yellow hue, is…MASTERCARD WORLDWIDE: has extended its sponsorship agreement with…
-
Email
Why E-mail Benchmark Studies are (Mostly) for Idiots
Any e-mail service provider knows that if there
-
Email
Spam Arrest and Hormel Face Long Ordeal
It could be 2012 before there is a final decision on whether companies offering products to help fight bulk, unsolicited e-mail can trademark the word
-
Email
19% of Commercial E-mail Blocked: Return Path
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
-
Email
The Spamhaus Project’s Linford: ‘I Keep the Internet Running’
What is it about being an anti-spammer that gives so many of these guys a God complex?
Maybe they
-
Email
Dissent in the Ranks on Monopoly Rant
Turns out not everybody shares our opinion that the group Commercial Alert needs to get a life and stop protesting the commercialization of Monopoly.