Chief Marketer Staff
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Agencies
Anti-Junk Mail Postman Reinstated in U.K.
A British postman suspended for telling his customers how to stop receiving unsolicited advertisements has been reinstated after a nationwide backlash against direct mail, according to wire service reports.
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Agencies
Beckett Steps Up to the Plate
Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that’s a good thing, the same can be said of companies: sVery often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that’s a good thing, the same can be said of companies: sometimes the platforms and features that served them well at start-up just don’t satisfy their needs as they mature: sometimes the platforms and features that served them well at start-up just don’t satisfy their needs as they mature.
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Agencies
Take Me Out to the Mail Game
A few winters ago—in the wake of the New England Patriots Super Bowl win and the Red Sox World Series victory—a friend outside the marketing world asked me if the local teams’ good fortunes had any impact on direct marketing response rates in the region.
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Agencies
Basic Black and Team Spirit
The rivalry between New England and New York sports fans is well documented. If only because of where I was born (Rhode Island) and currently reside (Massachusetts), I’m part of Red Sox Nation.
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Agencies
Victory Lap
For this winter’s Super Bowl XLI, Doritos is skipping the celebrity commercial route and inviting consumers to create their own ads celebrating their love of the tortilla chips.
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Gap Exec Takes Helm as Lands’ End CMO
Lands’ End has named Gerald Cunningham as its new CMO. He will report to David McCreight, Lands’ End president
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Digital
B-to-B Marketer Follows the Money
Lead generation has been the name of the game in B-to-B online marketing for some time now. The long, complex decision cycles that precede most B-to-B purchases and the relatively high cost of the products have led most marketers to believe that they
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Digital
Selling Solar with Old and New Media
Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.
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Agencies
Site Helps Moms Unload Unwanted Toys and Work at Home
With two young boys and lots of spare toys cluttering up her house, Shetal Patel thought she’d create a Web site where other young mothers could sell toys and other products they no longer needed. She also sought to create an online community for young mothers.