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Chief Marketer Staff

  • Agencies

    Kansas City Nonprofit Launches Multimedia DR Effort

    The Kansas City Rescue Mission plans to launch a multimedia direct response campaign this fall to help feed that city’s homeless and generally less fortunate residents.

  • Agencies

    State Farm “Cars 2” Tour Highlights Firm’s Own Brand of Special Agent

    State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities

  • Agencies

    Visa Memory Mapper Lets Users Build and Share Vacation Memories

    As the peak travel season gets underway, Visa is working to show that it should be traveler’s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders’ own photos, videos, captions and selected music to produce a unique, visual keepsake of their travels. The promotion calls for users to, not only use the tool to create a keepsakes for themselves, but to spread word about the tool virally by sharing the keepsake with family and friends.

  • Agencies

    Bud Casts Huge Net Across Social in Latest “Bud United” Casting Call

    It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House.” The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup as Bud filmed their lives and produced a number of shows for its YouTube channel. Now a similar casting call can be heard pinging around the world for Bud’s latest iteration of “Bud United” called “The Big Time.” This time, the brand is offering fans unprecedented access to live their dreams in very active ways through Bud’s sponsorships of its various entertainment, lifestyle and sports properties.

  • Chief Marketer Listline June 6

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • June/July 2011

    Groupon’s stat sheet is pretty impressive. Two and a half years after its November 2008 launch, Groupon now numbers more than 70 million subscribers worldwide and has sold more than 46.6 million coupons, amounting to savings of $1.9 billion for its users

  • HSN Adds Game Arcade to Site to Boost Engagement

    HSN.com adds a game portal to build visitor engagement into the ecommerce site

  • Agencies

    Mountain Dew Loyalists Win Return of Favored Flavors

    This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.

  • Agencies

    As the Competition Heats Up, Group Buying Platforms Work on Loyalty

    Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.

  • Agencies

    Catholic Mailer Looks to Beef up E-Campaigns

    A Roman Catholic religious order received a 3% response rate and raised about $100,000 from its first e-mail and web campaign to benefit victims of the tsunami in Japan.