Author

Chief Marketer Staff

  • RIDING THE ETAILING CURVE

    Let’s face it: Shoppers are staying home. The combination of $4 or more for a gallon of gas and the rise of online shopping is negatively impacting store trips

  • IDEA TO STEAL:

    At IndyCar racetracks across the country, a new fan village unifies and coordinates sponsor activities, with help from experiential agency Marketing Werks.

  • NIVEA TOPS THE CHARTS

    As part of a $1.5 billion year-long campaign to celebrate its 100th birthday, Nivea has partnered with Rihanna and her hit song “California King Bed.” Consumers who purchase

  • SPENDING SMARTER

    As each dollar a marketer spends becomes ever more important, utilizing data to spend smarter has become vital. Utilizing and relying on data can help

  • Upshot Wins Work for Subway

    UPSHOT: has been named the merchandising and promotion agency of record for Subway Restaurants.

  • Agencies

    AZ School District Uses Social, Mail to Attract Young Parents

    The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.

  • Agencies

    AZ School District Uses Social, Mail to Attract Young Parents

    The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.

  • Agencies

    Daily Giveaways, Sweepstakes Add Randomness to Local Grocer Loyalty Program

    It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards.

  • Agencies

    Consumers, Marketers Adapt to Mobile At Different Speeds: Survey

    Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers’ use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.

  • Email

    Facebook Helps Beacon Hotel Book Email Sign-Ups

    Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.