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Chief Marketer Staff

  • Agencies

    The Meaning of Christmas

    Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What

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    Web Watch 2.0

    SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

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    Room to Grow

    THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he’s part of a young and growing industry and quite possibly has more job

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    Is Anyone Listening?

    FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.

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    The New Direct

    YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here’s the word on the new Direct. The new Direct? Yes. We’ve thrown Direct’s

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    And the Winner Is

    In previous years I started saving up my holiday catalogs in midsummer. I’d sometimes even log the date they arrived. Then, when holiday shopping time

  • Agencies

    The Skinny on Blacklists

    The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.

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    Name Games

    A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress

  • e-zines are e z

    Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Daily Queen. Granted, some of us missed it.

  • Agencies

    More for Less

    Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing