Chief Marketer Staff

• Agencies

  Customer Data: Protect Your Assets

  You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.

• Agencies

  The Future’s in the Mail

  (Direct) If there’s one consistent aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.

• Email

  E-mail’s Still King

  (Direct) Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again.

• Web 2.0: What It Really Means to You

  (Multichannel Merchant) Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well.

• A Public Relations Primer: What NOT to Do

  Those of us in public relations like to generally think of ourselves as positive people, striving to see the silver lining in everything.

• Marketing in a Vending-Machine World

  A growing trend in the U.S., building upon its success in Japan, brings a new wrinkle to the store-within-a-store approach: high-end vending machines.

• Agencies

  J.C. Penney Direct Sales Fall in November

  J. C. Penney Co. Inc. posted sales of $1.91 billion for November, up slightly from $1.86 billion in the prior-year period.

• Agencies

  Lost No More

  ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

• Agencies

  Judge Won’t Overturn Spamhaus Ruling

  A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against

• e-zines are e z

  Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Daily Queen. Granted, some of us missed it.