Chief Marketer Staff

• 2011 Promo 100: #8: Euro RSCG Worldwide

  Euro RSCG’s philosophy is called Future First a belief that if it can have a disproportionate share of knowledge about the future of consumers, brands

• THE 2011 PROMO 100

  Things are looking up. After a challenging couple of years, this year’s list of the Top 100 U.S. promotion agencies indicates that brand clients are beginning

• 2011 PROMO 100 Agency of the Year: #12 TracyLocke

  TracyLocke operates within the philosophy, creative with consequence. It’s our overarching rally cry, says TracyLocke CEO Beth Ann Kaminkow

• 2011 Promo 100: #69: SHUMSKY ENTERPRISES

  In 1953, Michael Emoff’s grandparents started a promotional products distributor, Shumsky Enterprises, in Dayton, OH. His mother worked there too

• 2011 Promo 100: #17: GMR Marketing

  A promotion developed for Lowe’s that ended last year is an indicator of how sports and entertainment more often merge as one

• 2011 Promo 100: #22: Hawkeye

  Constant change is the way Steve Dapper, founder and CEO of Hawkeye, sums up both the agency and the interactive marketing world it operates in

• 2011 Promo 100: #10: The Integer Group

  In the world of consumer packaged goods marketing, the stormy economy has delivered some challenging times

• 2011 Promo 100: #4: Aspen Marketing Services

  The recession imploded the automotive industry. But despite it all, now is a great time to be in automotive, says Patrick O’Rahilly, CEO of Aspen Marketing

• 2011 Promo 100: #6: Integrated Marketing Services

  Integrated Marketing Services launched its shopper marketing business roughly a decade ago at the dawn of the discipline itself, allowing the agency to

• Agencies

  How Nivea Designed its Mega Pop-Up, Plus the Rihanna Connection

  Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.