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Chief Marketer Staff

  • Agencies

    PayPerPost to Acquire Assets of Performancing.com

    PayPerPost, a new service that offers to match companies with bloggers who will write about them in return for cash, has signed a letter of intent to acquire some assets of Performancing LLC, operator of Performancing.com, an Internet community site for professional bloggers.

  • Digital

    Christmas ITunes Visits Soar 413%: Hitwise

    Visits to online music site ITunes.com skyrocketed 413% on Christmas Day 2006, compared to Dec. 25, 2005, according to Hitwise.

  • American Target Advertising Names Patten President/CEO

    American Target Advertising, Inc. has named Kathleen Patten president and chief executive officer.

  • Agencies

    DM Drives Discount Offers: Survey

    Of American consumers who have done research and decided to purchase via the Internet, 64% would consider purchasing a comparable brand if they received a direct response offer of a 15% discount for the comparable brand, the survey continued.

  • Specialists Names Heaney VP of List Brokerage

    Specialists Marketing Services Inc. has named Michael Heaney vice president of its list brokerage division.

  • Intuit Taps Think Partnership

    Intuit Inc. had chosen Think Partnership’s KowaBunga MyAffiliateProgram to manage its Quicken and QuickBooks affiliate marketing functions.

  • Fathead Hires PFSweb

    Fathead, LLC, a marketer of sports-related vinyl wall graphics, has selected PFSweb, Inc. to provide order fulfillment, inventory management, distribution, returns processing and customer care services.

  • Digital

    Short Cuts

    BabyUniverse Inc., an online marketer of baby and toddler goods, has launched BabyTV.com; an Internet broadcast channel and community for new and expectant parents.

  • Agencies

    Domino’s Kicks Off EBay Contest

    Domino’s Pizza is ringing in the New Year in style with an online contest that lets customers buy premium items on eBay for $9.99.

  • Agencies

    Kraft Takes South Beach on Tour Again

    Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.