Chief Marketer Staff
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Agencies
Web 2.0 Meets the Senior Set
Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.
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Agencies
David Takes on the Goliaths
Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.
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Agencies
Lounging Around
American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges
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Agencies
Let’s Make a Deal
Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide
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Agencies
Low Tech’s the Ticket
For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.
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Agencies
Need an Endorsement? Ask Henry VIII’s Agent
Celebrity endorsements ain’t what they used to be. If you’re old enough you remember when Arthur Godfrey and Dinah Shore could endorse almost anything,
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Agencies
Hospital Scores With New Mail Package
Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations
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Agencies
Becoming a Pod Person
Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll
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Agencies
The Offer Might Not Matter
Two of the traditional building blocks of any strong direct response campaign have been the creative and the offer. But in an area where consumers are