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Chief Marketer Staff

  • Agencies

    Low Tech’s the Ticket

    For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

  • Agencies

    Gold Standard

    Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

  • Agencies

    Back to Print

    Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

  • Teen Trouble

    Social networking sites have long been a magnet for creeps looking to harm young girls. But parents have a new ally in their fight to protect their daughters:

  • Agencies

    Where Do You Hang?

    Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others

  • Agencies

    Watch Out for the Little Guys

    Sure, many of the big players in direct response have embraced database marketing’s best practices. They’re extending analytic capabilities across all mediums and integrating marketing channels into a single file.

    But they’d better watch their backs: Small and mid-tier companies

  • Agencies

    Making Measurement Matter

    Marketing databases are overflowing with information — they can hold millions of records and thousands of data points on prospects and customers. The ready availability of data has fueled a tendency to analyze things to death; everyone wants to know something slightly different. An inexperienced analyst can end up fulfilling 101 analytical requests, when probably only 10 or so relate to actual success.

  • Agencies

    Web 2.0 Meets the Senior Set

    Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.

  • Agencies

    David Takes on the Goliaths

    Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.

  • Agencies

    Let’s Make a Deal

    Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide