Chief Marketer Staff, Author at Chief Marketer

Some Really Stupid PR Tricks

Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company’s marketing, is it too much to ask that they be at least competent?

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David Takes on the Goliaths

Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.

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Lounging Around

American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

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And the Mail Just Keeps Coming

It would seem most marketers are aware that the World Trade Center towers are no longer standing. Not true, according to the U.S. Postal Service. The

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Look Back in Hunger

Last month, The New York Times ran a list of 2006’s top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers’ attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward through commercials.

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ID, Please

Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information

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Hospital Scores With New Mail Package

Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

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CORRECTION

In the feature Stay in Touch (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James

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Hey, Lady!

She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She’s the baby boomer woman, and for many marketers

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Selling the Shat

And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the