Chief Marketer Staff, Author at Chief Marketer

One StepUp for Local Search

San Francisco-based StepUp, founded in 2004, offers a software solution that makes it easy for small local retailers to link their product information to Internet sites via StepUp

Listline e-Newsletter 01/03/07

American City Business Journals Inc. has chosen Lake Group Media Inc. to
oversee the Sporting News Magazine file. Some 677,379 active subscribers
are named.

Digital

Free Shipping Key to Online Shopping Satisfaction: Study

Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.

Agencies

Consumers Ready for Mobile Marketing: Forrester

Despite U.S. consumers

MeritDirect Awarded Auto Body Toolmart List

Merit Direct now represents the 27,978-name Auto Body Toolmart list. This B-to-B file, which consists of buyers of specialty tools and equipment for auto body repair, was previously managed by American List Counsel. Buyers spend an average of $450 annually.

Mail Stream: A Report on Incoming Direct Mail

A recent catalog from Brushstrokes offers replicas of artwork from master painters, as well as customized paintings from photographs. Celebrity chef Paula Deen lends her endorsement to the most recent Smithfield Ham catalog. And Ben Silver, known for its line of footwear, touts a collection of eyeglass frames and accessories in its latest book.

Letters to the Editor

2006 Tears and Cheers

Who’d have thought the best debunk
Would come from Levey’s poet’s trunk;
With Sharper Image drenched in tears,
The year just past spawned hope and tears.

Agencies