Chief Marketer Staff, Author at Chief Marketer

AARP Publications Appoints Correia to Interactive Position

AARP Publications has appointed Linda Tse Correia associate director of interactive marketing.

Arcadia Resources Wins $10 Million in New Financing

Arcadia Resources, a mail order pharmacy and medical supplies cataloger, has completed of a new round of $10 million financing. The Shemano Group acted as placement agent.

Riverbed Technology Taps PFSweb

Riverbed Technology, a developer and marketer of computer networking systems, has chosen PFSweb to provide order fulfillment inventory management and international logistics services.

Agencies

Short Cuts

The board of directors of MSC Industrial Direct Co. Inc. has declared a quarterly dividend of 14 cents per share payable on Jan. 23 to shareholders of record at the close of business on Jan. 9.

Agencies

Body Art Site Looks to Double Revenue in 2007

TattooFinder.com hopes expansion of search engine marketing, a discount program with design studios and viral marketing will help double the size of its business to $2 million this year.

Agencies

Search Helps Woman Turn Hobby Into Business

It all started back in 2000, when Stephanie White rediscovered a childhood pastime of making jewelry with beads. This, she thought, might be a good idea for an online business.

She used search engine marketing to grow SW Creations, a burgeoning enterprise that’s getting more than three million hits per month.

Agencies

Resolve to Communicate Better in 2007

It’s the start of a New Year, so that means it’s time to make some meaningful New Year’s Resolutions. You know, the kind that will make more money for your clients and yourself. It’s time to take a new look at what exactly you are selling for your clients. It’s also when you look at who really are your customers and prospects.

Agencies

Tips and Teasers

Owners and managers of small businesses in the western states are by far the most confident in the country about prospects for the next 12 months, according to International Profit Associates.

Digital

Turn Ad Network Automates for Action

Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

Agencies

MyRatePlan.com the Right Call for Phone Services Seekers

NASA and the Nobel Prize committee may be faced with more complex calculations, but for most of us, figuring out the best deal in a cell phone/ wireless plan combination in our local area comes about as close as we ever get to higher mathematics. But visitors seeking a roadmap through the wireless dark can turn to a consumer Web site, MyRatePlan.com, that consolidates information about available cell plans and handsets into a searchable database that users can access.