Chief Marketer Staff
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Agencies
Bush Signing Statement Raises Mail Privacy Questions
The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.
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Agencies
MSC Posts Income and Sales Gains
MSC Industrial Direct Co. Inc. posted net income of $40.3 million for the first quarter, a 26.2% increase over $31.9 million in the prior year.
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Agencies
West Marine Direct Sales Up Slightly
West Marine Inc. posted catalog and Internet sales of $43.2 million for the year ended Dec. 30, a 0.7% increase over $40.4 in the prior year.
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Agencies
Sharper Image Reports Sales Declines
Sharper Image Corp. posted total sales of $117.7 million for December, a 22% drop from $150.3 million in the prior year.
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Digital
Short Cuts
Digital Brand Expressions has expanded its consulting services to include search engine marketing agency reviews
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Agencies
Yahoo Launches Intern Contest Tied to Apprentice Premiere
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes
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Agencies
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.
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Ogilvy Restructures 141 Worldwide
The Ogilvy Group has consolidated its marketing services agencies, including promo shop 141 Worldwide, into a new business division.
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Mobile
Consumers Find Mobile Ads Irritating, Unless Relevant: Forrester Research
Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.
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BJ’s Wholesale Club Brings Back Retired Marketing Exec
BJ’s Wholesale Club, Inc. has made several changes to its leadership team.