Chief Marketer Staff, Author at Chief Marketer

News Briefs

CLEAR CHANNEL TAXI MEDIA: a division of Clear Channel Outdoor, and NBC Universal have partnered to air entertainment and news content on monitors in New York City taxi cabs

Online Video Ads Get a Boost

(Direct) Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that marketers are showing interest in attaching ads to that content

Agencies

(Direct) Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll that 12% of all U.S. Internet users had downloaded a podcast

Agencies

Making Measurement Matter

(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability.

Agencies

B-to-B Marketing: Getting Through

(Direct) Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help b-to-b companies better acquire and retain customers.

Agencies

When All You Know Is an E-mail Address

There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.

Agencies

Something for Something Drives Data Collection

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

Five Keys to a Well-Managed Brand

The wheels of industry usually move slowly. But in the case of customer experience management–the science of building brand preference by meeting customer needs and exceeding expectations–the speed has been break neck. Back in 2005, the Web and the prevalence of blogging helped shed shocking new light on the myriad obstacles to building sustainable loyalty

Agencies

Loose Cannon: Wistful Resolutions For 2007

To celebrate the New Year, I offer a series of resolutions that reflect current trends, business and otherwise. A little late for resolutions, you say? I figure the best time to offer real goals is when lesser ones have already fallen by the wayside

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