Chief Marketer Staff

• Test of new colors

  There’s nothing here. …

• Listline e-Newsletter 01/08/07

  Macromark Inc. has been appointed list manager for the Penn Foster
  School master file. Some 103,814 buyers from the last 12 months are
  available.

• Digital

  U.S. Ready for (Some) Mobile Marketing: Forrester

  Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research.

• Agencies

  DMA Backs No-Net-Tax Bill

  The Direct Marketing Association voiced support Friday for a new Senate proposal that would make permanent an existing moratorium on taxes unique to the Internet, including Web access

• Redi-Direct Buys Dialog Group

  Redi-Direct Marketing, the holding company of Redi-Mail Direct Marketing and StayinFront Inc., has acquired the assets of database company Dialog Group and its subsidiaries.

• Short Cuts

  J.C. Penney Company reported that total direct sales for the five weeks ended Dec. 31, 2006, including catalog, outlet stores and Internet sales, decreased 1.4% from the same period last year, falling from $417 million in 2005 to $411 million in 2006.

• Verizon Wireless Sponsors NHL

  Verizon Wireless has signed a multi-year deal to sponsor the National Hockey League and the National Hockey League Players’ Association.

• Choice Hotels Launches Upscale Brand Via Pop-Up Hotel Suite

  Choice Hotels International is building excitement around its newest brand via a pop-up suite at Boise International Airport.

• Consumers Pick a Winner for Samuel Adams

  Beginning this month, a new Samuel Adams craft beer will debut, chosen via a summer consumer contest

• Clorox Promotes Peiros, Springer and Tataseo

  Clorox Co. has promoted three execs as part of a management consolidation.