Chief Marketer Staff
-
Using the Web to Launch a Product
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches.
-
Email
Unique Public Hearing Set in Spam Trademark Dispute
A rare public hearing has been set for the long-running battle between Spam Arrest and Hormel Foods Corp.
-
Email
Return Path Unveiling Pan-European ISP-Relations Program
Deliverability firm Return Path and e-mail service provider e-Dialog are expected today to unveil a joint project aimed at tackling deliverability issues in Europe, the Middle East and Africa.
-
Email
Wireless E-mail Poised to Soar: Radicati Group
Wireless e-mail accounts will grow from 12 million in 2006 to 199 million in 2010, representing an annual growth rate of 103% during the next four years, according to the Radicati Group.
-
Email
Pivotal Veracity Calling for Survey Respondents
Deliverability consultancy Pivotal Veracity is calling for e-mail marketers to take a five-question survey on volume, frequency, open and click rates.
-
Listline e-Newsletter 01/09/07
TMA List Brokerage & Management now handles General Nutrition Center’s
gold card members list. More than 3.3 million names are available from
the last 12 months. -
Digital
Sears Closes on Virtual Home in Second Life
One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home d
-
Agencies
Direct Group Takes Over HintonHill
The direct marketing services agency Direct Group has acquired HintonHill, a direct marketing management and consulting firm. Terms were not disclosed.
-
Agencies
FTC Complaint Hits Debt Consolidation Service
The Federal Trade Commission has filed a complaint against Florida based Express Consolidation Inc. for allegedly violating the FTC Act the Telemarketing and Consumer Fraud and Abuse Prevention Act.