Chief Marketer Staff

• Agencies

  Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales

  Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.

• Agencies

  HBO Pushes Rome with Wine Samples

  HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome.

• Former Burger King Exec Named Quiznos CEO

  Quiznos has named former Burger King CEO Greg Brenneman its new president and chief executive, effective immediately.

• Agencies

  Kmart Contest and Web site Motivates Weight Loss

  Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.

• Agencies

  Promotional Products Get the Message Across: PPAI Study

  Adding a promotional product to the media mix it a good thing.

• Agencies

  DIC Launches Watch & Win Sweepstakes

  DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

• Sears Closes on Virtual Home in Second Life

  (Direct Newsline)—One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home décor showroom in the Second Life online world, the company said Monday.

• Agencies

  Comerica Extends Miles Program to Debit Cards

  Comerica Bank is rolling out two new debit cards that let owners earn WorldPerks airline miles.

• Agencies

  P&I Postscripts

  RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.

• News Briefs

  CHIVAS REGAL: has a sweeps underway at http://www.Chivas.com where entrants can win a six-day trip for two to visit the Iguazu Falls and Rio de Janeiro in South America. The promotion runs through April 31.