Chief Marketer Staff
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Digital
Panama without Tears
If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to the new Panama platform? Ummm…
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Digital
Omniture Gets It Together with Applications
Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.
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Listline e-Newsletter 01/10/07
Edmund Scientific hired Estee Marketing Group Inc. as list manager. Its
list names 78,943 customers from the last 12 months and 133,611 from the
past 24. -
Agencies
Universal Screen Arts Acquires Bas Bleu
Universal Screen Arts Inc. has acquired Bas Bleu Inc, for an undisclosed sum.
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Digital
InsuranceOnly Acquires Direct Response Insurance Agency
InsuranceOnly, an online life insurance marketer, has acquired Direct Response Insurance Agency.
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Agencies
Quebecor Shutters Plant, Axes 155 Employees
Quebecor World Inc. is shutting its catalog and magazine printing plant in Beauceville, Quebec, laying off 155 employees, according to wire service reports.
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DMA Names Berry EVP of Government, Consumer Affairs
The Direct Marketing Association has named Steven K. Berry executive vice president for government and consumer affairs.
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Agencies
Fedex Kinko’s Debuts Direct Mail and Print Services
FedEx Kinko’s has unveiled two new offerings: direct mail services and print online.
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Short Cuts
The Ballantine Corp. has teamed up with DME to provide one-to-one marketing services.