Chief Marketer Staff
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Agencies
DM Good, But Retail Better, For Tiffany’s Holiday Sales
Tiffany & Co.’s direct marketing sales during the holiday season — Nov. 1 through Dec. 31 — rose a healthy 10%, to $69.7 million, over the same period in 2005. The New York-based jeweler attributed the increase to an uptick in both the number of orders and order value.
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Agencies
Preliminary Numbers Off For Eddie Bauer’s Fourth Quarter
Eddie Bauer racked up $365 million in net sales, up slightly from $361 million in fourth-quarter 2005. Comparable store sales for the fourth quarter of 2006 increased 4.6% from the fourth quarter of 2005, while sales from the Redmond, WA-based company’s direct channel, which includes sales from its catalogs and Web sites, were up 0.1%.
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Harte-Hanks Promote Three to EVP Level
Harte-Hanks Inc. has promoted Dean Blythe, Kathy Calta and Gary Skidmore to executive vice president. Both Calta and Skidmore work in the company’s direct marketing services operations. Blythe is the company’s CFO.
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Agencies
Short Cuts
Texas Pacific Group, a private investment firm, will offer 7.5 million shares of apparel marketer J. Crew’s common stock.
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Agencies
Baskin-Robbins Kicks off Chocolate Lovers Sweepstakes
Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike.
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Home Depot Signs Deal with NFL
The Home Depot has inked a deal to become the “official home improvement sponsor” of the National Football League. The agreement extends the home improvement retailer’s existing relationship with the league.
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CKE Restaurants Taps Blumenstein to Carl’s Jr. Marketing Post
CKE Restaurants, Inc. has named Anne Blumenstein as vice president of regional marketing and media for Carl’s Jr. restaurants, effective immediately.
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Turner Broadcasting Names Goss as EVP Sales, Marketing for Cartoon Network
Turner Broadcasting System, Inc. has named Beth Goss executive vice president of Cartoon Network’s ad sales, marketing and enterprises group. The post takes effect Jan. 29
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Marketing Arm Names Stuart Hill Creative Manager
The Marketing Arm has named Stuart Hill creative manager.
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News Brief
COUPONS, INC.: has named Jon Schwartz as vice president of sales.