Chief Marketer Staff

• Agencies

  Loose Cannon: Look Back in Hunger

  Toward the end of 2006, , the New York Times ran a list of the year

• Agencies

  Pepsi Pulls Out all the Stops to Engage Young People with Packaging

  In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults

• Agencies

  Pond’s TV Sponsorship Brings Product Placement, Contests

  Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.

• Agencies

  Sponsors Return for SI Kids Snow Search

  Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

• News Brief

  MATTEL, INC.: President Neil Friedman will be inducted into the International Licensing Industry Merchandisers’ Association (LIMA)

• Listline e-Newsletter 01/12/07

  Rickard List Marketing has been hired to manage the Ganthead.com Project
  Managers files, effective Jan. 15. Some 100,000 postal and 45,000 e-mail
  addresses are available for information technology professionals.

• Agencies

  Restoration Hardware Holiday Revenue Grows 22%

  Restoration Hardware Inc. posted net revenue of $173.2 million for the nine weeks ended Dec. 30, a 22% gain over $142 million during the prior year.

• Digital

  Tranzact Acquires the Credo Group

  Tranzact, a unit of Halyard Capital, has acquired the Credo Group, an online insurance marketer, for an undisclosed sum.

• Digital

  Marketers to Spend More Online in 2007: Survey

  Eighty-five percent of direct marketers plan to increase their online marketing this year, according to a new Alterian survey.

• Agencies

  PacificNet, Bellsystem24 Form Joint CRM Company

  PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.