Chief Marketer Staff, Author at Chief Marketer

Email

Marketers Not Integrating E-mail: Survey

E-mail marketing still apparently has a long way to go in terms of integration and analysis.

Listline e-Newsletter 01/16/07

Ehlert Publishing has tapped Names and Addresses Inc. to manage a list
of 33,617 subscribers to American Rider. This magazine targets
motorcycle enthusiasts.

Digital

Oodle Classifieds Serve Up Local Market Data

Online classified-ad aggregator Oodle today announces the debut of the Oodle Index, a comprehensive real-time, locally-based price gauge for many of the products it offers for sale.

Digital

New eStara Feature Saves or Sends Online Listings

Call-based conversion enhancer eStara announced today that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.

Agencies

USPS Assesses Transformation Progress, Likes What It Sees

The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.

Agencies

85% of DMers Will Boost Online Spend in 2007: Report

Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.

DMEF to Recognize Industry’s “Rising Stars”

For the first time, the Direct Marketing Educational Foundation will recognize three “Rising Stars”. These awards will be presented at the DMEF’s June awards dinner in conjunction with its Corporate Commitment award, which recognizes organizations that excel in nurturing younger DMers.