Chief Marketer Staff
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People in the News
Full-service marketing and advertising agency Drive Agency, St. Louis, MO, hired Kendall Sheffield as the production manager, Matt Maddox as junior art director and Jim Sewell as junior copywriter.
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News Brief
JACK IN THE BOX
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Blizzard Blitz: Like Many Marketers, Dairy Queen Sees the Potential of E-Zines
Yule Flip Peppermint Chip. What’s that? A holiday Blizzard flavor from Dairy Queen.
Sorry if you missed it. But a million ice cream fans were in the loop, thanks to the chain’s 20 month-old e-mail newsletter.
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Digital
Myth Busting: The Truth about Rich Media
Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending on budget and creativity of the concept.
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Listen To This: Podcasting Has Powerful Marketing Potential
What are the best business applications for podcasting? That’s what E-Centric recently asked Lisa Wehr, founder and CEO of OneUpWeb.
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E-News To Go
New York Times launches new blog. The Daily Wine Blog is hosting the American Wine Blog Awards. Minnesota Public Radio’s The Current is launching a new podcast, “The Current’s Song of the Day”
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Agencies
Nestlé Sweeps Sends Winners to American Idol Finale
Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes.
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Email
Stupid Lawsuit Watch: This Nuisance Needs a Job
For what has to be one of the most ridiculous lawsuits in the history of e-mail marketing, look no further than one brought in the state of Washington against e-mail marketer Virtumundo.
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Email
Stupid Thief Watch: Most Thoughtfully Crafted Scam E-mail Ever
One of my favorite hobbies is communicating with Nigerian advance-fee 419 scammers. The reason: I like wasting as much of their time as possible. After all, as long as they