Chief Marketer Staff, Author at Chief Marketer

Phisher Faces 101 Years in First Can-Spam Conviction

A California man has been convicted by a jury in Los Angeles for sending thousands of e-mails to AOL subscribers that looked like they were from the Internet service provider’s billing department and prompted the customers to send personal and credit card information.

Agencies

SheerVision Losses Grow

SheerVision Inc., an online marketer of surgical loupes and light systems, posted a net loss of $325,768 for the first quarter, compared to a net loss of $131,102 in hr prior-year.

Digital

People in the News

Richard Lysinger has been named vice president, marketing of Quickparts Inc. (www.quickparts.com), an online provider of custom designed industrial parts

Agencies

Site Offers An Economical Option for Bridal Necessities

“I do” often translates into “I spend

Agencies

Concrete Repair Firm Uses Web Product Merchandising

Bob Kodner, CEO of a foundation repair franchising company, had an epiphany five years ago as he was sitting in traffic. The slogan “a dry crack is a happy crack” popped into his head, and he knew he had marketing gold.

Today, The Crack Team has parlayed that slogan into a Web site selling t-shirts and other paraphernalia that accounts for over 10% of the St Louis-based company’s business.

Digital

A Look Back at the Next Holiday Season

You’ve got about eight months to get your holiday 2007 search campaign in shape. Are you psyched?

If not, no one could blame you. But it’s probably a good idea to examine some of the stats from the season just ended in order to optimize your online marketing performance next December.

Agencies

Five New Year’s Marketing Resolutions

So, how was your 2006? Meet your sales projections? How about profits? Did you hit your target, blow it away or

Digital

Oodle Classifieds—Now with Market Efficiency!

If you or a loved one are addicted to the classified-ad section of your local paper, you know the syndrome. Users spend a lot of time in research mode, checking listings simply to figure out what constitutes a good deal on that Mazda Miata or two-bedroom rental of their dreams. Online classified-ad aggregator Oodle has realized this and has introduced the Oodle Index, a comprehensive real-time, locally-based price gauge for some of the most popular categories of ads it offers.

Agencies

Tips and Teasers

Software for Websites has just released FormXP 2007, software that allows site builders and administrators to design and build their own custom forms.

Digital

Storable Listings from eStara Plug Directory Leaks

Call-based conversion enhancer eStara announced this week that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.