Chief Marketer Staff

• Agencies

  Meet the Broker: Tracy Olley

  Today we meet Tracy Olley, who does list brokerage for nonprofit organizations and companies in Canada and the U.S. She telecommutes from her home office in British Columbia for New Jersey-based Information Refinery Inc.

• Listline e-Newsletter 01/18/07

  Information Strategies Inc. has introduced a list of 197,000 subscribers
  to Travel for Small Biz, an e-mail newsletter offered at
  TravelforSmallBiz.com. The source is confirmed e-mail opt-in.

• Coke Reprises American Idol Tie with Some Twists

  Coca-Cola is once again promoting its ties with the hit show this season by introducing new TV spots and offering special rewards to its loyalty members.

• Agencies

  7-Eleven Signs 18 Sports Sponsorships

  7-Eleven is playing sports hard this year as part of its local marketing strategy.

• DreamWorks Animation Taps Globe for Worldwide Marketing Post

  DreamWorks Animations has named Anne Globe as its new head of worldwide marketing and consumer promotion, effective immediately.

• Agencies

  Walden In, Chow Out at Sears

  Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow.

• Turner Entertainment Promotes Johnson to SVP Promotions, Marketing

  Turner Entertainment has promoted Katherine Johnson to senior vice president of promotions and marketing.

• News Brief

  HERBALIFE: a global nutrition direct-selling company, has signed a three-year sponsorship deal with the Finnish Ice Hockey Association.

• Agencies

  USPS Unveils New Mail Standard Proposals

  The U.S. Postal Service in a Federal Register notice Wednesday modified its original proposals for new mailing rules that will take effect with the next rate increase this spring.

• Agencies

  Connecticut Agency Recommends Child No E-mail Registry

  Despite repeated warnings from the Federal Trade Commission that so-called child-protection do-not-e-mail registries are dangerous, a Connecticut agency has recommended the state implement one.