Chief Marketer Staff

• Digital

  Case Study: Element Campaign Nothing to Crab About

  Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.

• Data & Analytics

  Preparing for the Population Pyramid Shift

  What kind of an audience will marketers be looking at in the year 2050? If you look into Andrew Zolli’s crystal ball, the population pyramid looks more like an hourglass

• Agencies

  COLLOQUY Corner: Redemption Equals Loyalty

  As we continue our monthly survey of Loyalty 101, it’s important to pause for a moment to discuss the most enjoyable aspect of loyalty program design: redemptions. After all, the privilege of redeeming for rewards is the reason your customers join your program in the first place.

• Agencies

  NASCAR Teams With Kelly Clarkson

  NASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season.

• Agencies

  Alka-Seltzer Tackles Tailgating Heartburn

  Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.

• Agencies

  Evan Williams Bourbon Ties Sweeps to Fishing Sponsorship

  Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.

• News Brief

  OFFICEMAX: will print and bind a 28-page section of the Jan. 29 edition of The Wall Street Journal to show off its new ImPress printing services

• Six Tips for Reaching Your Global Customers Online

  With all the buzz around Web 2.0 and search engine optimization campaigns, it’s easy to lose sight of the ABCs of online marketing. Here are six often-overlooked fundamentals to keep in mind:

• Agencies

  How to Grow Your Opt-In List More Quickly and Easily

  This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit

• CBS Launches Licensing, Merchandising Unit

  CBS is creating a new licensing and merchandising unit under its Entertainment Group, called CBS Consumer Products.