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Chief Marketer Staff

  • Facebook: Tips for Engagement in Social Media

    Even just a few years back, most marketers did not see the potential of social media as a marketing tool. Since then, however, marketers have taken to blogs, podcasts, and social networking Websites such as MySpace and Facebook to engage consumers online

  • Listline e-Newsletter 01/19/07

    Belardi/Ostroy ALC LLC assumes management of the Touch of Class list,
    effective Jan. 22. In excess of 235,000 last-12-month and 426,000
    last-24-month buyers are listed.

  • Agencies

    Omniture Acquires Instadia

    Omniture Inc. has acquired Instadia, a Danish Web analytics provider, for an undisclosed sum.

  • Arizona Call Center Closes; 130 Axed

    Sturner and Klein, a telemarketing company that employed about 130 workers in Flagstaff, AZ, has closed its offices in the city, citing high turnover and troubles finding a stable work force, according to wire service reports.

  • Agencies

    Coldwater Creek Downgrades Earlier Financial Estimates

    Coldwater Creek expects to post earnings per share for its fiscal 2006 fourth quarter, ending Feb. 3 in the range of 16 to 17 cents per share, down from earlier estimates of 26 to 27 cents per share.

  • Tucker Acquires Good Neighbor Take-Ones

    Larry Tucker has acquired the 40-year-old Good Neighbor SuperMarket racks, a take-one marketer and re-named it Jane Tucker’s SuperMarket Take-Ones.

  • Email

    Origin Selects Silverpop’s Transact for Messaging Campaigns

    Lead-generation firm Origin Data has selected e-mail service provider Silverpop’s new Transact e-mail product for its clients’ automated-response e-mail customer acquisition programs.

  • Hanesbrands Taps MBS for Database Services

    Hanesbrands Inc. has chosen MBS to provide data warehousing, marketing automation, analytics, merge/purge processing and interactive marketing services.

  • Digital

    MediaBrains to Build Online Directories for 1105 Media

    MediaBrains, a business-to-business online advertising agency, has teamed up with 1105 Media Inc to build and manage online industry directories for seven of the company’s publications

  • Agencies

    New Products and Services

    In Touch Marketing Solutions: allows veterinarians to use personalized direct mail pieces and Web addresses to market their services– Creative Marketing Solutions LLC, St. Louis.