Chief Marketer Staff

• Agencies

  Story Worldwide Acquires Byte Interactive

  Story Worldwide has acquired Byte Interactive LLC for undisclosed terms. The combined agencies employ more than 160 people in Seattle, New York, South Norwalk, CT and London.

• Digital

  Online Ads Boost Cereal Sales at French Supermarkets

  Online advertising increases supermarket sales, according to French survey findings released by the digital marketing agency Adtech AG.

• Agencies

  Canadians Accused of Telemarketing Fraud in U.S.

  The Royal Canadian Mounted Police have arrested Mark Eldon Wilson, 45, and Carrie Hope, 31, a couple living in Kelowna, BC, Canada, for allegedly selling bogus credit card protection plans via telemarketing in the U.S.

• People in the News

  Ben Cruz has been named chief creative officer at the RowenWarren agency in New York.

• Letters to the Editor

  I absolutely loved Loose Cannon, and I’m eagerly awaiting the arrival of the “Good Day” email in my “canned ham” folder!

• Agencies

  Dr Pepper Sends Consumers on Hunt for $1 Million Gold Coin

  Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.

• Agencies

  Clif Bar Tour Decries Global Warming

  Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it.

• News Briefs

  BURGER KING: is ramping up its breakfast offerings with…COCA-COLA NORTH AMERICA: and Raving Brands have…ASPEN MARKETING SERVICES: has moved to a…

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The Washington, DC-based International Spy Museum offers a variety of its cloak-and-dagger inspired wares. Its 16-page catalog features “the best in spy gear, games and gadgets.” The Fresh Air Fund has mailed a bovine-themed #10 envelope: The package touts inner-city children’s experiences with animals, and has an ask ladder of $15/$25/$50/$100/$150/other. And International Male’s latest catalog, a 76-page book, offers a free one-year subscription to Details magazine with every order in excess of $100.

• Agencies

  Loose Cannon: Dead-On Target Marketing

  News item: The latest online scam is an email allegedly from a hired killer contracted to murder the recipient. According to the message, the killer has had second thoughts, and is willing to forego the swift completion of his appointed rounds — for a price.