Chief Marketer Staff
-
Agencies
Billboard Bands Puts Offers on Wristbands
It’s all in the wrist for marketers eager to reach nightclub crowds.
A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.
-
Sponsorship Fees Near $15 Billion: IEG
North American marketers will spend nearly $15 billion on sponsorship rights fees this year, according to projections from sponsorship consultancy IEG, Inc.
-
-
News Briefs
DAYTONABRANDS: a manufacturer and marketer of consumer products for both the automobile and home use, is launching new products during ‘Race Week,’ which ends with the Daytona 500 on Feb. 18.
-
Email
Excellent! How One Marketer Turned a Lost Tradeshow Booth to his Advantage
Jordan Ayan, CEO of e-mail service provider SubscriberMail recently found himself in just such a situation when FedEx failed to deliver his booth to an American Marketing Association conference in Orlando.
-
Email
Spews Blacklisting Look-Alike Site Appears
Apews.org, or Anonymous Postmasters Early Warning System, mysteriously appeared recently in an effort to take up where the seemingly defunct blacklisting site, Spews, or Spam Early Warning System, left off.
-
Listline e-Newsletter 01/23/07
Edith Roman Associates Inc. now manages several files for AHC Media LLC,
including a list of 13,122 emergency medicine practitioners. These
healthcare professionals have purchased publications dealing with
emergency medicine. -
Agencies
MySpace Suing Former Spam King Richter
MySpace.com announced yesterday it is suing Scott Richter — a man who was once considered one of the world’s most prolific spammers, but who said he changed his ways in 2005.
-
Agencies
AIG Opens Bilingual Call Center for Insurance Customers
Insurance giant American International Group Inc. (AIG) has opened a bilingual customer service call center in Houston.