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Chief Marketer Staff

  • Digital

    Yahoo! to Flip Panama Quality Switch on Feb. 5

    In an announcement that caught many search marketing advertisers and professionals by surprise, Yahoo! energized a conference call about its Q4 results yesterday by declaring that it will give Project Panama, its new search-ad platform, a full launch ahead of schedule.

  • Digital

    Does Yahoo! Have the Answer for Mobile Search?

    Mobile marketing is going to depend on making the mobile Internet easier to access. Handsets are going to have to get easier to use; carriers are going to have to make data plans easier to understand; and Web sites are going to have to get easier to read and use on the small, small screen. In fact, to get its constituency above the current 11% of U.S. cell phone owners, the mobile Internet is going to have to become more navigable altogether. Yahoo! is banking on an enhanced suite of mobile apps and a new dedicated mobile search function to do just that.

  • Digital

    SEO Helps MyFavoriteCity Deliver the Local Goods

    Dave Deasy spent several years running online and small business-oriented programs for Hewlett Packard and America Online. In 2003, he left the high-pressure corporate life to try his own hand at running a small business. Deasy founded MyFavoriteCity.com, which sells gift baskets and souvenirs from about 20 cities around the country.

  • Listline e-Newsletter 01/24/07

    BPI Publishers Inc. offers a construction newsletter subscribers master
    file. A total of 6,546 names are available.

  • Digital

    Yahoo! Sees Early Launch for Panama Part Two

    Yahoo! is ahead of plan with the transition to its new Project Panama search marketing platform and plans an early February launch for the second phase, which will use a quality score to determine the most relevant — and most profitable — pay-per-click ads.

  • Email

    People ‘Get’ Unsub Buttons Better than You Think: Return Path

    Contrary to what many marketers think, most consumers will use unsubscribe buttons when they want off a list, and when they say:

  • Agencies

    Appleseeds to Acquire Blair for $173.6 Million

    Appleseed’s Topco Inc. a unit of Golden Gate Capital, will acquire Blair Corp. for $173.6 million.

  • Agencies

    Knife Mailing Backfires for Unilever

    Packaged goods marketer Unilever NV/Plc sent knives to 200,000 families in the Netherlands in a direct mail campaign, which resulted in some children suffering injuries, according to wire service reports.

  • Digital

    Mobile DM Growing in Finland: Survey

    Finns are increasingly using their cell phones to access the Internet and react to advertising, according to a survey by the Finnish Direct Marketing Association.

  • Agencies

    Yankee Candle OK’s Acquisition

    The Yankee Candle Co. Inc. has approved Madison Dearborn Partners LLC’s $1.7 billion acquisition of the firm.