Chief Marketer Staff, Author at Chief Marketer

Loose Cannon: Super Bowl Predictions

Beyond the “can Colts quarterback Peyton Manning win the big one” theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age’s naming “The Consumer” as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases created by, consumers.

Agencies

Loyalty Library: The 10-Year Customer

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

BrandAnimation: The Experience Strategy

It seems like everyone’s thoughts on marketing are being copyrighted these days (is that because of the advent of customer-generated content and wanting to separate the pros from the nonpros?),

Agencies

Actionable Analytics: Some Advanced Applications

Building and maintaining a world-class actionable analytics program requires ongoing commitment of financial and other resources.

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How to Win (More) Marketing Awards: Practical Help from a Real-Life Judge

If you are thinking of entering yourself for an award anytime soon, it’s very, very possible to win. Even despite the hordes of competition, and tired judges, and if you are not the best marketer on the planet.

Listline e-Newsletter 01/26/07

Christianity Today International has chosen ALC Data Management to
oversee four files. The largest, Leadership Journal, offers 36,762
subscribers.

Agencies

E-Mail List Prices Drop: Worldata

The price-per-thousand of the most expensive categories of lists fell in January 2007 from January 2006’s levels, with consumer and business-to-business e-mail lists, and newsletter subscriber files experiencing the steepest declines, according to Worldata’s Winter 2007 List Price Index.

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