Chief Marketer Staff
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Listline e-Newsletter 01/29/07
JustCircuit.com LLC has introduced an e-mail list of gay party and event
attendees. Some 23,312 e-mail addresses are offered, including 15,000
from the last 12 months. -
Digital
Google Adds YouTube to Video Search Result
Google has started including content from YouTube in its video search results, integrating clips from the video-sharing site into Google Video search results for the first time since it acquired the company last November for $1.65 billion.
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Digital
ShopWiki Partners on Tech Guide from Men’s Health
Comparison shopping engine ShopWiki has entered into a strategic partnership with fitness publication Men’s Health to let readers use ShopWiki to search more than 180,000 online stores for the best prices on the top picks among the products listed in the Men’s Health 2007 Tech Guide.
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Digital
Cahall to Head AOL Search, E-commerce
AOL has hired Ted Cahall, former executive vice president and chief operating officer of Classmates.com, to lead its platforms business unit as executive vice president.
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Agencies
KFC Takes a Shot at Wendy’s with Free Chicken Strips
In a competitive swipe against Wendy’s, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants.
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Red Stripe Uncorks Jamaican Campaign
Diageo is serving Red Stripe beer at home.
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DraftFCB Hires Three New Execs
DraftFCB has hired two top interactive-marketing creatives for its flagship agency and a new chief executive for its healthcare division.
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News Brief
MOMENTUM WORLDWIDE: has consolidated its St. Louis staff in new office space. All 270 staffers move from two separate offices into a newly constructed, 60,000 square-foot space with room to grow.
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Digital
Leapfrog Buys Direct Marketing Firm
Direct marketing firm Leapfrog Online announced Friday that it has acquired Pennsylvania-based Arrowhead Direct Marketing LLC.
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Digital
Mobile Marketing Association Members Up 150% in 2006
The Mobile Marketing Association says it ended 2006 with a 150% increase in membership over 2005, including 30 new member companies that joined late in the year.