Author

Chief Marketer Staff

  • Digital

    Survey Reveals Web Page Features Favored by Consumers

    Improved customer service and Web site features would encourage more consumers to shop online, according to survey findings released by the e-commerce software company Allurent Inc.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Marketer Harriet Carter has launched Fresh Finds, a spin-off of its flagship catalog. The new 56-page book is subtitled “Affordable Kitchen & Home Solutions” Bimmer, “The Magazine about BMW,” has mailed a 6″ x 9″ subscription trial package to (assumedly) BMW enthusiasts. The mailer features a soft offer of $19.99 for eight issues (one free). Finally, Cancer Fund of America Support Services seeks donations and offers free personalized address labels as an incentive. The package features a $10/$15/$25/other ask ladder, with the $15 level highlighted.

  • Letters to the Editor

    Thank you for another great column! And thank you for making sense of this “YouTube”-inspired viral advertising bandwagon. It brings to mind the Mentos/Diet Coke fountain videos.

  • Digital

    People in the News

    Elise Neel has been appointed director of online measurement for the West Coast at the marketing research firm InsightExpress. Neel previously worked for Cars.com.

  • Email

    Short Cuts

    ZoneLiving.com, a dietary supplements marketer, has chosen iPost Mailing Manager to launch a series of direct e-mail campaigns targeting its customers.

  • Lexus Becomes USGA’s First-Ever Auto Sponsor

    The U.S. Golf Association has signed Lexus as the first automotive sponsor in the league’s 112-year history.

  • Agencies

    Playtex Starts Promotions for New Tampon

    Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling

  • Campbell Wraps Up Football Season with Food Bank Donations

    Some less-fortunate football fans will be well fed before the Super Bowl begins this weekend.

  • Agencies

    Evaluating Web-Generated Names

    (Multichannel Merchant) Traditional catalog-oriented direct marketers have always been suspicious of customers acquired via the Internet. “They are not loyal,” some reasoned.

  • LeadDog Taps Schoonmaker for Sports

    LeadDog Marketing Group has hired Bill Schoonmaker to oversee its sports and sponsorship business.