Chief Marketer Staff

• Pay By Touch Names Muriel as CMO

  Payment firm Pay By Touch has hired its first chief marketing officer

• News Brief

  PUBLICIS GROUPE: has completed its $1.3 billion purchase of Digitas Inc., including all three divisions: Digitas, Modem Media, and Medical Broadcasting LLC

• Email

  Roll Over and Click: The ASPCA’s New E-Marketing Tricks

  Beg. Sit. Text. Podcast. Good nonprofit!

  Give them a biscuit, because The American Society for the Prevention of Cruelty to Animals (ASPCA) has learned some new marketing tricks.

• Email

  Keep It On Point: Content Rules in the E-Newsletter Kingdom

  A key element of creating a successful e-newsletter is generating content that is relevant and useful to readers. It is here where many succeed or fail.

  Experts agree that the worst thing you can do is use your e-zine as a pure-play promotional tool.

• Email

  We Mean It, Get Out: Weekend Sherpa Uses E-Newsletter to Target Outdoor Enthusiasts.

  San Francisco-based Weekend Sherpa is using a weekly e-newsletter and companion Web site to target folks who want to get away from their computers and into the great outdoors.

• Email

  E-News to Go

  Yodio Inc. has debuted an audio publishing service and online marketplace it hopes will become a Web community for anyone looking to create, publish, and buy or sell personal audio recordings.

• Listline e-Newsletter 01/30/07

  Pacific Basin Communications recently hired ALC Data Management to
  oversee the Hawaii Magazine file. A total of 57,430 names are available,
  including 34,793 active subscribers.

• Rainmaker Expands Lead Generation With Acquisition of CAS Systems

  The marketing services firm Rainmaker Systems Inc. has acquired CAS Systems Inc., a telemarketing lead generation firm with call centers located in Oakland, CA and Montreal, Canada.

• Agencies

  Automaker Tests Personalized Ads on Electronic Billboards

  Mini USA has launched a pilot test for personalized ads on electronic billboards. It uses radio frequency identification technology (RFID) to target one-to-one messages to drivers in four cities.

• Agencies

  Franklin Mint Launches Campaign For Presidential Medallions

  The Franklin Mint has launched a new campaign promoting a new series of presidential medals starting with space advertising and FSIs, which be followed up with promotions in its spring catalog and possibly direct mail later