Chief Marketer Staff
-
DMA to Name Abbondante to Circulation Hall of Fame
The Direct Marketing Association has inducted Liberta Abbondante, vice president of circulation marketing at Dow Jones & Company, into its Circulation Hall of Fame. She will be honored Feb. 7 at Circulation Day.
-
Agencies
Victoria’s Secret Taps N2N for DM System Integration
Victoria’s Secret Direct has selected N2N Commerce Inc. to provide a technology platform to integrate its online marketing, call center and order management functions.
-
Agencies
Short Cuts
The U.S. Postal Service has named Kathleen Ainsworth vice president, delivery and retail. She will be responsible for delivery, retail and vehicle operations involving nearly 37,000 Post Offices, stations and branches
-
Agencies
Ikea Hops into Bed-making Contest
Did you make your bed this morning? That could be worth $5,000.
-
Altria Completes Kraft Spin-off
Altria Group’s long-awaited spin off of Kraft Foods is finally underway.
-
Meissner Signs Three Endorsement Deals
Figure skater Kimmie Meissner has signed endorsement deals with three brands: Subway, Visa USA and Under Armour
-
Agencies
Cingular Holds Text Bees to Educate Parents
The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months.
-
Agencies
The Web is Missouri Pizzeria’s Latest Topping
Like just about every other business, Shakespeare’s Pizza started a Web site. But the trouble was, the two-store chain